BuzzFeed has teamed up with Friskies to do a “Dear Kitten” Super Bowl ad called “Regarding the Big Game” to get crazy cat loving-football fans purring for the big matchup — however, it will only play regionally in select cities, such as Pawnee City, Kitty Hawk, and Los Gatos. Seriously, no joke! (Business Insider)

Here’s the full 3-minute spot released online…