Lil Bub & Friendz, a Vice Media documentary that delves deeply into the world of famous Internet cats, premiered at Tribeca this past weekend. And Lil Bub, the star of the show who got his big break at The Internet Cat Video Festival (yes, there is one), is breaking hearts everywhere.(THR)

Aside from the obviously adorable footage, the doc offers up this nugget of wisdom for the phenomenon of cat videos taking over the Internet:

“While dog owners have daily walks and dedicated parks as a social outlet, cat lovers are isolated in their homes; if they want to prove how adorable their four-legged roommates are, they have to document it online.”