With the Super Bowl’s war of commercials coming up soon, Dr. Pepper has taken the first shot with this cute/funny dog spot, featuring a Puli (aka “The Bob Marley Dog”), along with a touching message about dog rescue. Whether they were inspired by Budweiser’s Clydesdales or puppy bowl promos, who knows — but this is just what the doctor ordered!

Let’s hope this jingle is as catchy as the original 1970’s “I’m A Pepper” hit…

Oh yeah, and if you’re feeling nostalgic about the Budweiser animals, check ’em out below…